Are you struggling to navigate a business transition or feeling stuck with your current branding? Meet Sarah Sears, the visionary founder of S Design, who's been pivotal in shaping the look and feel of iconic sites in Oklahoma City and the state's branding. Learn how Sarah combines design, strategy, and mentorship to help businesses manage growth and change. From launching Oklahoma's AIGA chapter to working on complex branding projects, Sarah's insights into the power of consistent brand perception, the importance of understanding your audience, and the nuances of color selection will inspire you. Discover her journey, her exciting involvement with the upcoming LA Olympics, and her holistic approach to branding that aligns business strategy with visual identity. Whether you're a small business owner or part of a large organization, Sarah's grounded yet creative methods will provide you with actionable takeaways to elevate your brand.
00:00 Introduction to Sarah Sears
00:29 Sarah's Impact on Oklahoma City
02:27 Sarah's Role in the LA Olympics
04:18 Branding Strategies for Businesses in Transition
06:24 Case Studies and Real-World Examples
13:44 The Emotional Side of Branding
16:50 Color Theory and Practical Branding Tips
23:43 When to Consider a Rebrand
28:13 The Importance of Internal Brand Alignment
32:14 Sarah's Personal Interests and Closing Remarks
Resources:
https://www.linkedin.com/in/sarahsears/
The challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!
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