In this episode, Sharona Reouveni, a conversation design expert, joins the Writers in Tech podcast to demystify what conversation design is all about. It's not just chatbots; it's the future of human-machine interaction. Key Points What is Conversation Design? Sharona Reouveni starts by defining conversation design as the art of creating natural and meaningful interactions between humans and machines. It's more psychology than coding. Why It Matters Bad conversation design can ruin customer experiences. Ed emphasizes that businesses should invest in this to improve customer engagement and retention. Tools and Ethics Sharona mentions tools like Dialogflow and Wit.ai but also brings up the ethical considerations, such as data privacy. Final Thoughts Conversation design is more than a buzzword; it's a necessity in today's tech landscape. Sharona Reouveni's insights make it clear that this is a field worth diving into. Catch the full episode for all the nuanced details. It's a must-listen for anyone interested in the future of tech interactions.