In this episode of Writers in Tech, we're thrilled to have UX legend Jared Spool back on the show. Here's what you can expect to learn: The critical role of strategic UX research and why skipping it is like guessing directions in an unfamiliar city. The potential financial losses that can result from poor UX, illustrated by a real-life example of a company that lost significant revenue due to a poorly worded button. The importance of making organizations human-centered and how every decision within an organization impacts the user's experience. Insights on when to hire full-time UX professionals versus contractors, depending on whether UX is at the core of the business. Don't miss out on this insightful conversation with Jared, who is passionate about influencing organizations to be more human-centered.