Send us a text Nichole joined the program with her last few dollars and a trickle of inconsistent leads. Within weeks, she was fully booked; all through organic social media and a clear, psychology-driven strategy. In this conversation, we unpack what changed: a single, defined audience, a simple message that spoke directly to their pain points, and a disciplined posting rhythm that built trust fast. No viral hit, no paid ads - just a cohesive system that turned awareness into demand. We al...
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Send us a text Nichole joined the program with her last few dollars and a trickle of inconsistent leads. Within weeks, she was fully booked; all through organic social media and a clear, psychology-driven strategy. In this conversation, we unpack what changed: a single, defined audience, a simple message that spoke directly to their pain points, and a disciplined posting rhythm that built trust fast. No viral hit, no paid ads - just a cohesive system that turned awareness into demand. We al...
How Free Content Built an 8-Figure Brand: Kaitlyn Elford’s Strategy
Write This Down with Maddy Birdcage
51 minutes
11 months ago
How Free Content Built an 8-Figure Brand: Kaitlyn Elford’s Strategy
Send us a textThis episode dives into the raw journey of building a multi-million-dollar brand from scratch, balancing ambition with authenticity, and learning the power of serving your audience with real value. Caroline interviews Kaitlyn Elford, owner and founder of Lost Artistry Lash. Kaitlyn shares how her approach to social media, overcoming burnout, and creating products that genuinely meet industry needs propelled Lost Artistry Lash to success—and how staying true to your passion can h...
Write This Down with Maddy Birdcage
Send us a text Nichole joined the program with her last few dollars and a trickle of inconsistent leads. Within weeks, she was fully booked; all through organic social media and a clear, psychology-driven strategy. In this conversation, we unpack what changed: a single, defined audience, a simple message that spoke directly to their pain points, and a disciplined posting rhythm that built trust fast. No viral hit, no paid ads - just a cohesive system that turned awareness into demand. We al...
