While wrestling fans and others online have been captivated and disturbed by a recent trend of AI-generated wrestling videos, the WWE is facing its own set of internal issues, from a murky championship picture to dwindling viewership, creating a "blurry vision" for the company's future.
The rise of OpenAI's Sora has led to a surge in viral, and often bizarre, videos depicting real and deceased public figures in WWE matches. These AI-generated clips have featured historical figures like Queen Elizabeth II and John F. Kennedy, as well as deceased celebrities, in realistic but unsettling wrestling scenarios. The trend has been labeled as "disturbing" by many, with some users creating offensive matchups featuring figures like Epstein, Stalin, and Hitler. This phenomenon of "AI Wrestling" has brought a new, and for some, unwelcome, dimension to the wrestling world.
Within the WWE itself, the main event scene has been thrown into disarray. Following a grueling match at Crown Jewel, World Heavyweight Champion Seth Rollins suffered a legitimate shoulder injury that will likely force him to vacate his title. This has led to a hastily orchestrated heel turn by Bron Breakker and "The Vision," leaving Undisputed WWE Champion Cody Rhodes without a clear, top-tier challenger. This sudden shift in storyline has been criticized by fans as a reactive move that further muddies the creative direction of the company.
Adding to the company's woes, recent reports indicate a significant decline in television ratings. Viewership for WWE's flagship show, SmackDown, has seen a sharp drop in late 2025 compared to the previous year. This decline is attributed to a series of questionable creative decisions throughout the year, including a poorly received heel turn for John Cena, a lackluster finish to the WrestleMania 41 main event, and inconsistent, bland storylines. These creative missteps have contributed to a sense of confusion and frustration among the WWE fanbase, leading to a "blurry vision" for the future and what appears to be a dwindling television audience.
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