PJ Lewis, Senior VP, global head of Action Figures at Mattel, shares his thoughts on the future of the WWE action figure line, the global opportunity ahead for the brand as the wrestling organization expands its global reach through events and Netflix, and the rise of the adult collector.
Lewis, an 18-year veteran of Mattel, is credited with helping the toy giant secure the WWE license in 2010.
He also discusses the potential for large-scale projects such as the New Generation Arena and the WCW Nitro entrance stage and his highlights from Mattel's WWE San Diego Comic-Con display.
This interview was recorded from the Mattel WWE display at Comic-Con.
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