The immediate opportunity of the metaverse: Augmented Reality (AR)

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WPP Metaverse and More Academy

WPP Academies

21 episodes

6 days ago

Welcome to WPP’s Metaverse and More Academy podcast! Here we discuss a range of metaverse and Web3 topics with experts from WPP and special guests. The series starts with episodes providing a foundation for new emerging Web3 trends. Later episodes cover both established concepts and track new developments. We hope you enjoy this series! Please “Share” with others and “Follow” us to stay abreast of each new episode. For more information about WPP, please visit https://www.wpp.com

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The immediate opportunity of the metaverse: Augmented Reality (AR) - Matthew Ball

WPP Metaverse and More Academy

46 minutes 15 seconds

2 years ago

The immediate opportunity of the metaverse: Augmented Reality (AR) - Matthew Ball

This is the first episode in our multi-part series focusing on Augmented Reality (AR) hosted by Dale Imerman, VP of Immersive Technology and AI at WPP. Our guest for this episode is Matthew Ball, investor, producer, and author of The Metaverse and How it Will Revolutionize Everything . Together they contextualize the metaverse in 2023 and discuss how and why Augmented Reality (AR) is the most immediate opportunity for brands and marketers The Metaverse And How It Will Revolutionize Everything⁠ by Matthew Ball (Amazon)

#wpp #web3 #metaverse #AR #augmentedreality #immersivetechnology

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