Pharma and Healthcare as a Leader in Web3

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WPP Metaverse and More Academy

WPP Academies

21 episodes

6 days ago

Welcome to WPP’s Metaverse and More Academy podcast! Here we discuss a range of metaverse and Web3 topics with experts from WPP and special guests. The series starts with episodes providing a foundation for new emerging Web3 trends. Later episodes cover both established concepts and track new developments. We hope you enjoy this series! Please “Share” with others and “Follow” us to stay abreast of each new episode. For more information about WPP, please visit https://www.wpp.com

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Pharma and Healthcare as a Leader in Web3

WPP Metaverse and More Academy

45 minutes 2 seconds

2 years ago

Pharma and Healthcare as a Leader in Web3

In this episode our host, Andy Hood, VP of Emerging Technologies at WPP, discusses the leadership role that pharma and healthcare are playing in the Web3 space with his guests from GCI Health: Kristin Mengel Ryan, EVP US Head of Digital and Innovation, and Liana Huber, Vice President, Digital.

Contrary to popular belief, pharma is a leader, an early adopter, not a follower when it comes to Web3 and the metaverse. Hear how Web3 and the metaverse impacts communications strategies for pharma and healthcare. Kristin and Liana share how healthcare is providing solutions leveraging VR and other Web3 technologies , especially in the area of community building for the patient community. They also talk about which platform and industry partners are being used.

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Thank you for listening! We hope you enjoy this episode.

#wpp #web3 #healthcare #metaverse #NFT

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