Augmented Reality industry expert Luke Hurd (Director of Experience Design at VMLY&R) is Sara Robertson's (Global VP, Disruption at Xaxis) guest in this episode where he provides a definition and overview of augmented reality including the delineation between AR and VR (virtual reality).  Many of us might have already been exposed to augmented reality and may not have known it!  AR is more a part of our lives than we know and marketers are beginning to explore ways to take advantage of this technology.  Luke shares his thoughts on how brands can embrace AR as well as where the pitfalls are and what it takes to deliver an awesome AR designed experience.  ** There's good stuff in this podcast for developers too!

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