Personal brands, they're essential in 2021. But, so few actually know how to utilise and navigate them. Amelia Sordell is an expert when it comes to growing them, so much so - it's what she does day in day out. Amelia is the founder of Klowt, a personal branding agency doing some amazing things. Amelia herself has a loyal legion of followers on social media, implementing her tried and tested strategies that work. In this episode, we talk about the importance of a personal brand, trends, why linkedin is not like facebook and more.