In Part 2 of our conversation with Joe Hale, president of the Indianapolis Motor Speedway Museum, we take you on a behind-the-scenes tour of the brand-new, reimagined museum experience that opened in April 2025. Hosts Dr. Rob Shumaker and Kristi Lee join Joe to explore how a basement and an attic were transformed into a multi-level, interactive racing experience—all without expanding the museum’s footprint. From Gasoline Alley’s immersive garages that span the decades, to a massive LED screen capturing race day emotion, to a mezzanine filled with innovation and STEM education, Joe shares the storytelling strategy behind every design choice. We also dive into: Roger Penske’s renovation challenge The new 7,000 sq. ft. mezzanine A 6-minute sensory film recreating race morning Racing simulators, pit stop challenges, and hands-on exhibits The Borg-Warner Trophy up close Rotating exhibits and fashion at the 500 Janet Guthrie’s iconic bucket hat and inspiring return How the museum is broadening its reach to new fans and future engineers Whether you're a lifelong race fan or brand-new to the sport, this modern museum offers something for every age and interest.