In the latest episode of Worth Your Salt, host Jennifer Orechwa welcomes Ali Guy, founder of The Shared Co., who believes that business should focus on people, not just transactions. As a certified Business Made Simple and Unreasonable Hospitality Coach, Ali helps businesses simplify, surprise, and serve—ensuring customers return, rave, and share their experiences.With her southern roots, Ali's approach includes a commitment to doing things the right way, and she emphasizes slowing down to get it right—because when you treat people well, they remember, return, and tell others. In this episode, Ali shares invaluable insights on integrating the principles of Unreasonable Hospitality to elevate client experiences and foster your practice's growth.In this episode, you’ll learn:How to personalize client experiences by tailoring your services to meet individual client needs, creating memorable interactions that foster loyalty.Strategies to empower your team and cultivate a culture where staff are encouraged to go above and beyond, enhancing overall client satisfaction.How you can to balance professional boundaries with exceptional service to create a sustainable culture that inspires reviews and referrals.Resources:* ​Connect with Ali Guy on LinkedIn* Visit The Shared Co* Follow The Shared Co on Instagram * Learn More about Unreasonable Hospitality Certification Ali's Favorites: Podcast: On Purpose with Jay ShettyBook: The Ruthless Elimination of Hurry