Mastering Marketing Strategy with Project Management

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Worth Your Salt

Salt Marketing

75 episodes

1 week ago

The health and wellness space is expanding rapidly, and keeping up can be a challenge. Join Salt Marketing every week for the latest holistic and sustainable marketing strategies that will help your business grow. Worth Your Salt is designed to provide insight into what’s working now for wellness providers, including candid interviews with industry experts, practitioners, speakers and more! Whether you’ve been providing services for decades or you’re just getting started, Worth Your Salt delivers exactly what you need to know now.

Marketing

Business

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Marketing

Business

Mastering Marketing Strategy with Project Management

Worth Your Salt

31 minutes 16 seconds

8 months ago

Mastering Marketing Strategy with Project Management

If you're ready to turn your wellness practice's marketing into a strategic powerhouse, this episode of Worth your Salt will help you take on Marketing Project Management - with Hive! Host Jennifer Orechwa interviews Hive CEO John Furneaux on his background in Information Strategy, his time at Huddle and how Hive’s collaborative solutions can offer a unique perspective on organizing information, setting goals, tracking progress, and empowering teams to take control of their marketing initiatives. The conversation goes deep into how health and wellness practitioners can elevate their marketing efforts by adopting project management strategies and tools. You'll get practical advice on improving efficiency, clarity, and execution of your marketing plans using fantastic project management tools. You'll Hear:Why Project Management Matters for Marketing in Health & Wellness:Hear about the significance of structured project management in crafting and executing a cohesive marketing strategy, especially for businesses in the health and wellness sector.Using Project Management to ‘Wrap Your Arms Around’ Marketing Strategy: Hear about common challenges faced by practitioners (e.g., staying on top of campaigns, managing content schedules, or coordinating teams) and how using Hive can help you visualize, organize, and streamline your marketing activities.The Hive Approach: Simplifying Complexity in Strategy Execution:John shares insights on how Hive’s solutions enable practitioners to easily collaborate, track tasks, and measure outcomes. Turn overwhelming marketing goals into clear, actionable steps!Practical Examples and Tips for Health & Wellness Professionals:John gave us real-life scenarios where health and wellness practitioners transformed their marketing strategy using effective project management.Timecode Guide00:00 - Introduction to Worth Your Salt & Meet Jon Furneaux, CEO of HiveThe importance of efficient project management for wellness practitionersBackground on Jon and his journey to founding HiveHow Hive is revolutionizing team collaborationNotable clients using Hive (Disney, NASA, Starbucks, Uber)03:45 - The Power of Project Management for Wellness ProfessionalsThe impact of inefficiency on business growthWhy collaboration and organization are critical in a competitive marketThe "air traffic control" analogy for managing a business05:00 - The First Step: Taking a PauseThe importance of stepping back and reassessing goalsAvoiding the trap of doing the same things expecting different resultsHow reflection leads to better strategic decision-making6:19- How Hive Helps Solopreneurs & Small TeamsKeeping teams accountable with structured workflowsSetting and tracking goals effectivelyThe value of staying focused on big-picture objectives10:56 - Setting and Tracking Goals with HiveWhy every business should have a clear goal-setting frameworkHow project management software keeps long-term plans on trackChecking in on goals regularly to ensure progress13:17 - Unifying Disparate Systems for EfficiencyHow Hive consolidates tools (email, to-do lists, calendars, team chat)Avoiding "tab hell" with an all-in-one workspaceThe benefits of multiple task views (Gantt, Kanban, and list format)14:38 - Collaboration & Accountability in HiveFeatures that improve team communicationThe importance of assigning tasks and following throughSneak peek: Hive’s new mobile app for better on-the-go productivity16:59 - Hive’s AI & Zoom IntegrationHow Hive’s AI assistant "Buzz" helps automate workflowsZoom transcription integration for automated action itemsVisual dashboards for tracking team progress18:17 - The Power of Templates for Scaling a BusinessCreating repeatable processes to save time and ensure consistencyHow pre-built workflows improve efficiency for wellness practitionersAI-powered suggestions for project planning23:3...