From Clicks to Clients: Digital Tools to Enhance Visibility, Scheduling, and Social Engagement

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Worth Your Salt

Salt Marketing

75 episodes

1 week ago

The health and wellness space is expanding rapidly, and keeping up can be a challenge. Join Salt Marketing every week for the latest holistic and sustainable marketing strategies that will help your business grow. Worth Your Salt is designed to provide insight into what’s working now for wellness providers, including candid interviews with industry experts, practitioners, speakers and more! Whether you’ve been providing services for decades or you’re just getting started, Worth Your Salt delivers exactly what you need to know now.

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Marketing

Business

From Clicks to Clients: Digital Tools to Enhance Visibility, Scheduling, and Social Engagement

Worth Your Salt

39 minutes 11 seconds

7 months ago

From Clicks to Clients: Digital Tools to Enhance Visibility, Scheduling, and Social Engagement

In this episode of Worth Your Salt, host Jennifer Orechwa welcomes Megan Belanger, National Channel Manager at Thryv, for a game-changing conversation on how wellness practitioners can overcome digital overwhelm and start turning online clicks into loyal clients. Megan shares how small business owners—especially in the health and wellness space—can boost local visibility, streamline online booking, and build authentic engagement without sacrificing time or sanity. From demystifying local search rankings to simplifying social media and online reviews, Megan offers practical solutions for growing your practice while keeping your focus on client care. If you’re ready to leave digital chaos behind and finally create a marketing system that works for you, this episode is packed with insights you don’t want to miss.What You’ll Learn From Megan in This Episode:* Why Google Business Profile alone isn’t enough — and how to truly stand out in local search to attract more clients.* How to simplify online booking systems to reduce double bookings, missed calls, and scheduling headaches.* Actionable ways to manage social media & reviews without burning out or feeling like you need to be online 24/7.* How integrated digital tools (like Thryv) can help wellness practitioners automate key processes and reclaim valuable time.The Thryv Health Engagement ScoreTime Code Highlights01:17 Introduction of guest Megan Belanger of Thryv03:53 What Thryv's acquisition of Keap means for wellness practitioners04:34 Why wellness practitioners struggle with local search visibility05:05 Google Business: the "relevance, distance, and prominence" framework06:32 Choosing digital tools while staying HIPAA compliant08:22 Common pitfalls in online scheduling and how to solve them10:23 Managing social media & reviews without burning out11:57 Best practices for engaging with client reviews to boost SEO14:55 How optimizing local search directly increases foot traffic and inquiries18:41 Thryv’s Health Engagement Score21:05 The positive ripple effect of implementing smooth online booking24:08 Small wins & automation tips26:19 Overcoming mindset barriers to embracing digital tools28:40 How Thryv helps improve local search rankings beyond Google profiles31:28 How to respond to negative reviews professionally33:19 Using AI tools for review responses + adding SEO-friendly keywords34:26 Small steps to boost visibility without a complete overhaul36:58 Success story: Practitioner skyrockets laser hair removal bookings Resources* Connect With Megan on LinkedIn* Get your Health Engagement Score* Learn More about Thryv* Try Now! Thryv Product Tour