German points of view and European perspectives are core to what Deutsche Welle (DW) aims to offer the international market. While its legacy goes back more than five decades, 2012 marked a turning point for the company, which went through the largest overhaul in its history earlier this year. DW revised its TV program and online presence in an effort to better communicate with its audience, establishing new language-based channels and regionalized programming. DW provides content in 30 languages through its TV, radio and online services. As part of its mission to meet the challenges of today’s constantly evolving media environment, DW is focused on providing content for all platforms. After all, “content is king, but effective delivery is King Kong,” says Guido Baumhauer, DW’s managing director of strategy, marketing and distribution. In this video interview, Baumhauer shares his views with World Screen about the keys for ensuring the successful delivery of content. He also talks about how DW is tailoring its offering to the international market and how co-productions have become an important part of this strategy.