South America is among the markets that are becoming increasingly open to new format ideas, according to Avi Armoza, the CEO of Armoza Formats. The Chinese market is also “waking up,” he notes. The company has a catalogue that can cater to the different budgets of various territories, says Armoza, pointing to cost-effective series like Upgrade and bigger-budget shiny-floor shows like Still Standing. Armoza shares his views on what types of formats broadcasters are after nowadays, and the importance of interactive and cross-platform elements in the current crop of programs. He also tackles the hot topic of copyright infringement, discussing strategies he believes can help protect ideas from potential copycats.