A bubbly conversation with Nicole Ayres (LinkedIn) founder of Jumpsuit Agency. We spoke of her journey into Business 3.0. We spoke of storytelling, perspectives, creating portals, shifting world views and trust. We spoke of documentation instead of creation, death as a precondition for life, many reps of falling and what that does for a person. We also speak of magnetism and what becomes possible when you embody the change you wish to see. And finally we spoke of how getting to ease is not necessarily easy. Enjoy!