A conversation about what’s happening in commerce today will likely be outdated in a week. How do we keep up with it all? We keep talking.
From generative AI and the metaverse to live shopping and native checkout, there’s always something new to discuss in the commerce world. Marcel Hollerbach, Co-Founder and Chief Innovation Officer of Berlin-based Productsup as well as Co-Founder and Entrepreneurial Partner at Cavalry Ventures, brings some of the industry’s leading experts together from all over the world to talk about what excites them most about the intersection of commerce and tech, the biggest challenges they’re seeing companies face, and their predictions of where we’re headed.
Episodes will be released each week featuring a new guest, whether it be leaders at major brands and retailers, tech founders, thought leaders, investors, etc. Some interviews will be in English and others in German.
Listen in to ongoing conversations about the world of commerce.
More information at www.world-of-commerce.com and on social (Twitter, Instagram, LinkedIn).
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A conversation about what’s happening in commerce today will likely be outdated in a week. How do we keep up with it all? We keep talking.
From generative AI and the metaverse to live shopping and native checkout, there’s always something new to discuss in the commerce world. Marcel Hollerbach, Co-Founder and Chief Innovation Officer of Berlin-based Productsup as well as Co-Founder and Entrepreneurial Partner at Cavalry Ventures, brings some of the industry’s leading experts together from all over the world to talk about what excites them most about the intersection of commerce and tech, the biggest challenges they’re seeing companies face, and their predictions of where we’re headed.
Episodes will be released each week featuring a new guest, whether it be leaders at major brands and retailers, tech founders, thought leaders, investors, etc. Some interviews will be in English and others in German.
Listen in to ongoing conversations about the world of commerce.
More information at www.world-of-commerce.com and on social (Twitter, Instagram, LinkedIn).
#019 Marina Marchel & Alexander Brandt: Einblick in die Katalogstrategie von Otto: 15 Millionen Produkte, ein KI-Assiste
World of Commerce
34 minutes
1 year ago
#019 Marina Marchel & Alexander Brandt: Einblick in die Katalogstrategie von Otto: 15 Millionen Produkte, ein KI-Assiste
In dieser Episode von World of Commerce werfen wir einen Blick hinter die Kulissen der Otto GmbH & Co KG. 15 Millionen Artikel mit unterschiedlichen Ausprägungen auf einer Plattform – da können konsistente und saubere Produktdaten schon einmal zur Herausforderung werden. Kann Generative KI die Lösung aller Probleme sein?
Genau darüber spricht Marcel mit Marina Marchel, Online Marketing Managerin und Alexander Brandt, Senior Marketing Manager der Otto GmbH & Co KG in der aktuellen Folge. Im Fokus: Die Bedeutung von Bildern, Herausforderungen in Online-Marketing und Advertising, das Streben nach Nachhaltigkeit und der Einsatz von „OttoGPT“.
World of Commerce
A conversation about what’s happening in commerce today will likely be outdated in a week. How do we keep up with it all? We keep talking.
From generative AI and the metaverse to live shopping and native checkout, there’s always something new to discuss in the commerce world. Marcel Hollerbach, Co-Founder and Chief Innovation Officer of Berlin-based Productsup as well as Co-Founder and Entrepreneurial Partner at Cavalry Ventures, brings some of the industry’s leading experts together from all over the world to talk about what excites them most about the intersection of commerce and tech, the biggest challenges they’re seeing companies face, and their predictions of where we’re headed.
Episodes will be released each week featuring a new guest, whether it be leaders at major brands and retailers, tech founders, thought leaders, investors, etc. Some interviews will be in English and others in German.
Listen in to ongoing conversations about the world of commerce.
More information at www.world-of-commerce.com and on social (Twitter, Instagram, LinkedIn).
