A conversation about what’s happening in commerce today will likely be outdated in a week. How do we keep up with it all? We keep talking.
From generative AI and the metaverse to live shopping and native checkout, there’s always something new to discuss in the commerce world. Marcel Hollerbach, Co-Founder and Chief Innovation Officer of Berlin-based Productsup as well as Co-Founder and Entrepreneurial Partner at Cavalry Ventures, brings some of the industry’s leading experts together from all over the world to talk about what excites them most about the intersection of commerce and tech, the biggest challenges they’re seeing companies face, and their predictions of where we’re headed.
Episodes will be released each week featuring a new guest, whether it be leaders at major brands and retailers, tech founders, thought leaders, investors, etc. Some interviews will be in English and others in German.
Listen in to ongoing conversations about the world of commerce.
More information at www.world-of-commerce.com and on social (Twitter, Instagram, LinkedIn).
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A conversation about what’s happening in commerce today will likely be outdated in a week. How do we keep up with it all? We keep talking.
From generative AI and the metaverse to live shopping and native checkout, there’s always something new to discuss in the commerce world. Marcel Hollerbach, Co-Founder and Chief Innovation Officer of Berlin-based Productsup as well as Co-Founder and Entrepreneurial Partner at Cavalry Ventures, brings some of the industry’s leading experts together from all over the world to talk about what excites them most about the intersection of commerce and tech, the biggest challenges they’re seeing companies face, and their predictions of where we’re headed.
Episodes will be released each week featuring a new guest, whether it be leaders at major brands and retailers, tech founders, thought leaders, investors, etc. Some interviews will be in English and others in German.
Listen in to ongoing conversations about the world of commerce.
More information at www.world-of-commerce.com and on social (Twitter, Instagram, LinkedIn).
#011 Marcel Knopf: Wie eine Kartoffel Hunderte von Werbemittel übertraf
World of Commerce
40 minutes
2 years ago
#011 Marcel Knopf: Wie eine Kartoffel Hunderte von Werbemittel übertraf
Online- und Performance-Marketing. Das ist doch in Zeiten von Facebook, Instagram, Google und Co. ein Leichtes – oder etwa doch nicht?
In dieser Folge von World of Commerce enthüllt Marcel Knopf, Gründer von Onepage und This Is Marketing, wie er mit Diätpillen und einer Kartoffel sensationelle Werbeergebnisse erzielt hat. Marcel Hollerbach entlockt seinem Namensvetter außerdem spannende Insights über die Entwicklung eines erfolgreichen Events, die Fallstricke und Strategien bei der Auswahl der passenden Speaker und den Weg hin zu einem bekannten Branchen-Event.
Welche Details gilt es im Online-Marketing zu beachten? Was bedeutet „Product-led growth”? Warum gehen Werbemittel im Q4 eher durch als im Q1? Warum hat Facebook unseren Blick auf Zielgruppen verdorben? Und als wäre das nicht schon genug, erfahrt ihr zudem noch, wieso sich für Marcel Knopf die Entwicklung seiner SaaS-Company Onepage absolut gelohnt hat und wie er nach und nach Plattformen wie Wordpress den Rang abläuft.
World of Commerce
A conversation about what’s happening in commerce today will likely be outdated in a week. How do we keep up with it all? We keep talking.
From generative AI and the metaverse to live shopping and native checkout, there’s always something new to discuss in the commerce world. Marcel Hollerbach, Co-Founder and Chief Innovation Officer of Berlin-based Productsup as well as Co-Founder and Entrepreneurial Partner at Cavalry Ventures, brings some of the industry’s leading experts together from all over the world to talk about what excites them most about the intersection of commerce and tech, the biggest challenges they’re seeing companies face, and their predictions of where we’re headed.
Episodes will be released each week featuring a new guest, whether it be leaders at major brands and retailers, tech founders, thought leaders, investors, etc. Some interviews will be in English and others in German.
Listen in to ongoing conversations about the world of commerce.
More information at www.world-of-commerce.com and on social (Twitter, Instagram, LinkedIn).
