A conversation about what’s happening in commerce today will likely be outdated in a week. How do we keep up with it all? We keep talking.
From generative AI and the metaverse to live shopping and native checkout, there’s always something new to discuss in the commerce world. Marcel Hollerbach, Co-Founder and Chief Innovation Officer of Berlin-based Productsup as well as Co-Founder and Entrepreneurial Partner at Cavalry Ventures, brings some of the industry’s leading experts together from all over the world to talk about what excites them most about the intersection of commerce and tech, the biggest challenges they’re seeing companies face, and their predictions of where we’re headed.
Episodes will be released each week featuring a new guest, whether it be leaders at major brands and retailers, tech founders, thought leaders, investors, etc. Some interviews will be in English and others in German.
Listen in to ongoing conversations about the world of commerce.
More information at www.world-of-commerce.com and on social (Twitter, Instagram, LinkedIn).
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A conversation about what’s happening in commerce today will likely be outdated in a week. How do we keep up with it all? We keep talking.
From generative AI and the metaverse to live shopping and native checkout, there’s always something new to discuss in the commerce world. Marcel Hollerbach, Co-Founder and Chief Innovation Officer of Berlin-based Productsup as well as Co-Founder and Entrepreneurial Partner at Cavalry Ventures, brings some of the industry’s leading experts together from all over the world to talk about what excites them most about the intersection of commerce and tech, the biggest challenges they’re seeing companies face, and their predictions of where we’re headed.
Episodes will be released each week featuring a new guest, whether it be leaders at major brands and retailers, tech founders, thought leaders, investors, etc. Some interviews will be in English and others in German.
Listen in to ongoing conversations about the world of commerce.
More information at www.world-of-commerce.com and on social (Twitter, Instagram, LinkedIn).
#004 Burke White & Ping Hao: How can brands win on marketplaces?
World of Commerce
45 minutes
2 years ago
#004 Burke White & Ping Hao: How can brands win on marketplaces?
The best place to build a brand in today’s retail climate is the place brands have come to hate the most - marketplaces.
Coming from the original team that built Walmart Marketplace, Ping Hao and Burke White, now co-founders of Brand3P, understand the rich opportunities and complex layers of selling on a marketplace. In this episode, they share their unique perspective on how brands can show up where consumers are looking.
Which products should you include in your marketplace catalog? How do you attribute your products? Why is retail media important? When does it make sense to leverage social media? What do you do with marketplace data? Learn how to best guide consumers down digital aisles.
World of Commerce
A conversation about what’s happening in commerce today will likely be outdated in a week. How do we keep up with it all? We keep talking.
From generative AI and the metaverse to live shopping and native checkout, there’s always something new to discuss in the commerce world. Marcel Hollerbach, Co-Founder and Chief Innovation Officer of Berlin-based Productsup as well as Co-Founder and Entrepreneurial Partner at Cavalry Ventures, brings some of the industry’s leading experts together from all over the world to talk about what excites them most about the intersection of commerce and tech, the biggest challenges they’re seeing companies face, and their predictions of where we’re headed.
Episodes will be released each week featuring a new guest, whether it be leaders at major brands and retailers, tech founders, thought leaders, investors, etc. Some interviews will be in English and others in German.
Listen in to ongoing conversations about the world of commerce.
More information at www.world-of-commerce.com and on social (Twitter, Instagram, LinkedIn).
