A conversation about what’s happening in commerce today will likely be outdated in a week. How do we keep up with it all? We keep talking.
From generative AI and the metaverse to live shopping and native checkout, there’s always something new to discuss in the commerce world. Marcel Hollerbach, Co-Founder and Chief Innovation Officer of Berlin-based Productsup as well as Co-Founder and Entrepreneurial Partner at Cavalry Ventures, brings some of the industry’s leading experts together from all over the world to talk about what excites them most about the intersection of commerce and tech, the biggest challenges they’re seeing companies face, and their predictions of where we’re headed.
Episodes will be released each week featuring a new guest, whether it be leaders at major brands and retailers, tech founders, thought leaders, investors, etc. Some interviews will be in English and others in German.
Listen in to ongoing conversations about the world of commerce.
More information at www.world-of-commerce.com and on social (Twitter, Instagram, LinkedIn).
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A conversation about what’s happening in commerce today will likely be outdated in a week. How do we keep up with it all? We keep talking.
From generative AI and the metaverse to live shopping and native checkout, there’s always something new to discuss in the commerce world. Marcel Hollerbach, Co-Founder and Chief Innovation Officer of Berlin-based Productsup as well as Co-Founder and Entrepreneurial Partner at Cavalry Ventures, brings some of the industry’s leading experts together from all over the world to talk about what excites them most about the intersection of commerce and tech, the biggest challenges they’re seeing companies face, and their predictions of where we’re headed.
Episodes will be released each week featuring a new guest, whether it be leaders at major brands and retailers, tech founders, thought leaders, investors, etc. Some interviews will be in English and others in German.
Listen in to ongoing conversations about the world of commerce.
More information at www.world-of-commerce.com and on social (Twitter, Instagram, LinkedIn).
#001 Koen Looijmans: Why do global product data standards matter? (GDSN/GS1)
World of Commerce
28 minutes
2 years ago
#001 Koen Looijmans: Why do global product data standards matter? (GDSN/GS1)
What makes product data reliable? How can we trust that the information we’re reading on labels and descriptions is accurate? It’s all thanks to GDSN governed by GS1 standards.
GDSN stands for Global Data Synchronization Network and helps guarantee the quality of data by ensuring it meets a certain level of excellence. It’s how we know certain foods don’t have allergens or unsafe ingredients. Being GS1-certified through GDSN is absolutely crucial for brands and retailers to avoid risk, especially in CPG and beauty.
In this episode, Koen Looijmans, founder of World of Content (now a Productsup company), breaks down everything you need to know about GDSN and GS1, including the challenges most companies face in getting their product data certified. How do you speed up manual processes? Can you create personalized experiences out of standardized data? Where can AI help?
Tune in to learn more.
Link: https://www.linkedin.com/in/koenlooijmans
World of Commerce
A conversation about what’s happening in commerce today will likely be outdated in a week. How do we keep up with it all? We keep talking.
From generative AI and the metaverse to live shopping and native checkout, there’s always something new to discuss in the commerce world. Marcel Hollerbach, Co-Founder and Chief Innovation Officer of Berlin-based Productsup as well as Co-Founder and Entrepreneurial Partner at Cavalry Ventures, brings some of the industry’s leading experts together from all over the world to talk about what excites them most about the intersection of commerce and tech, the biggest challenges they’re seeing companies face, and their predictions of where we’re headed.
Episodes will be released each week featuring a new guest, whether it be leaders at major brands and retailers, tech founders, thought leaders, investors, etc. Some interviews will be in English and others in German.
Listen in to ongoing conversations about the world of commerce.
More information at www.world-of-commerce.com and on social (Twitter, Instagram, LinkedIn).
