This week, vegan ice cream brand NadaMoo! launched a new line of ice cream made with no added sugar. The new ice cream formulation is made with a base of organic coconut milk base—as are the other offerings at NadaMoo!—but instead of sugar, the ice cream is sweetened with a combination of organic allulose, organic erythritol, and a touch of stevia extract. “Over the past years, more and more consumers have embraced a commitment to their long-term health which includes a reduction in sugar and dairy, but we recognize that doesn’t stop cravings for the occasional, decadent treat,” NadaMoo! President and CEO Daniel Nicholson said. “With this launch, consumers who closely watch their sugar intake can finally let ice cream out of the penalty box, while staying on track with their wellness goals.”