#322 A Game Changer: The Birth of AI Scouts For Estate Agents

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World Class Real Estate

Mark Worrall and Ian Macbeth

321 episodes

3 days ago

Each week Sam Hunter, Mark Worrall, Ian Macbeth and a special guest real estate agent take you through the strategy, advice, tips and tricks that will help you go from a great to a world-class real estate agent. Featuring interviews with leading agents in Australia, the UK and beyond, each conversation delivers actionable value and brings a positive change to your mindset and a positive change to your real estate business.

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#322 A Game Changer: The Birth of AI Scouts For Estate Agents

World Class Real Estate

1 hour 2 minutes 45 seconds

1 week ago

#322 A Game Changer: The Birth of AI Scouts For Estate Agents

In this groundbreaking episode, Mark Worrall, Ian Macbeth, and guest Mark Burgess dive into the next evolution of estate agency operations: AI Scouts. Inspired by football scouts, these AI-powered systems are revolutionising how agents source leads, manage databases, and personalise outreach.

Mark Burgess shares the journey behind the development and testing of AI Scouts across 138 postcodes, revealing how they delivered 750+ personalised emails and WhatsApp messages within 24 hours. From monitoring CRMs and property portals to matching listings with buyers, these digital scouts are doing the heavy lifting—freeing agents to focus on high-value, human-centric work.

💡 Key topics in this episode:

What AI Scouts are and how they work
Real-world results from testing with 34 agencies
Why revenue per employee is the new benchmark
The danger of falling behind tech-savvy agents like “Fraser”
How to start using AI today—even if you're not on Iceberg

Whether you're sceptical or excited, this episode is a wake-up call for estate agents. The AI revolution isn't coming—it's here. And those who adapt will lead the industry.