In this powerful episode, renowned industry leader Iain White sits down with WCRE to explore what it really takes to build a successful modern estate agency. From the early days in the industry to advising some of the UK’s top-performing agencies, Iain shares invaluable lessons on leadership, technology, and the importance of cultural fit in recruitment.
The conversation dives into how agencies can harness data-driven decision-making, embrace AI, and implement technology that actually solves business problems—rather than just chasing the next shiny object. Iain also talks about the critical role of mindset, sharing insights from his time at Romans, where a culture of excellence and intentional leadership produced industry-defining results.
If you're grappling with recruitment, retention, or how to evolve your agency model for the future, this episode is packed with practical strategies to help you stay ahead of the curve and attract high-caliber, high-performing agents.
Actionable Takeaways:
Review your tech stack and align it with business goals.
Adopt a culture-led, data-backed recruitment strategy.
Build a winning mindset across your leadership and team.
Details for ICG Event 08/10/14: https://www.eventbrite.co.uk/e/ai-marketing-mastery-for-estate-letting-agents-free-1-day-power-up-tickets-1565764807689?aff=oddtdtcreator
🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/