#306 Learn how AEO and Ai summary’s are changing the world with Rowan Waller The Property Pen

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World Class Real Estate

Mark Worrall and Ian Macbeth

321 episodes

4 days ago

Each week Sam Hunter, Mark Worrall, Ian Macbeth and a special guest real estate agent take you through the strategy, advice, tips and tricks that will help you go from a great to a world-class real estate agent. Featuring interviews with leading agents in Australia, the UK and beyond, each conversation delivers actionable value and brings a positive change to your mindset and a positive change to your real estate business.

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#306 Learn how AEO and Ai summary’s are changing the world with Rowan Waller The Property Pen

World Class Real Estate

54 minutes 20 seconds

4 months ago

#306 Learn how AEO and Ai summary’s are changing the world with Rowan Waller The Property Pen

In this future-facing episode, Rowan Waller returns to talk about the rise of Answer Engine Optimisation (AEO) and how AI-generated content is transforming the way estate agents reach their audience. Mark and Ian dive into how AEO is different from traditional SEO—and why optimising for tools like ChatGPT, voice search, and Google’s new search experience could become a competitive edge. Rowan shares tactical examples of how to use AI summaries, structured answers, and smarter content formats to get found faster, build trust, and serve modern buyers and sellers better. Essential listening for agents who want to futureproof their marketing and communications.

https://www.linkedin.com/in/rowan-waller/