In this episode, Ian Macbeth shares a practical framework his agency is using to tackle stale listings: the PACE process—Primary, Alternate, Contingency, Emergency. Adapted from military planning, it helps agents respond quickly when a listing underperforms, giving structure to price changes, marketing tweaks, and vendor conversations.
From strategy to tech, the conversation moves into the growing role of AI in estate agency. Ian discusses turning Google reviews into AI-generated video testimonials, voice cloning, and the balance between innovation and authenticity in a client-facing business.
Also in this episode:
📉 October market performance: Why exchanges were strong despite fewer listings
🧠 Personal branding: 90% of new agents at Ian’s agency now choose face-on boards—what that says about trust and visibility
✍️ Creative marketing: From handwritten Christmas cards to new ways of generating listings
💰 Budget speculation: What upcoming changes might mean for agents and their clients, including mortgage product updates and the impact of the renters’ reform bill
📊 Year-end planning: How both agencies are reviewing performance, setting goals, and preparing pipelines for a strong start to 2026
This episode blends tactical advice with forward-looking insight—ideal for agents who want to finish the year strong and stay ahead of the curve.
🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/