Go to https://sendfox.com/howtowriteheadlines to download a FREE Copy of My new E-book that reveal my easy 5 step process for writing million dollar headlines Hey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip Today I’m talking about being RUTHLESSLY HONEST in your copy to gain a sales advantage. Look, no product is perfect, and your prospect knows it. If you try to act like your product has no flaws, then your prospect won’t believe anything else you are saying. So, go ahead and strategically reveal a flaw or two… It will go miles to create a rapport with your prospect and will make the benefits you are stressing in your copy seem all the more believable. You will gain the all-important TRUST of your customers which will build the confidence they need in order to pull out their wallet and buy from you. Thanks again for joining me!!! Remember if you sign up for my VIP Email Newsletter today I’ll give you a FREE digital copy of my new E-book that reveals my five-step headline writing system… Get it NOW at www.howtowriteheadlines.com... As a special bonus I’m also including my personal multi-million-dollar headline swipe file, list of power words and more… Again it’s 100% FREE at www.howtowriteheadlines.com Now if you enjoyed this tip and found it valuable then please be sure to subscribe so you’ll never miss an episode… And especially SHARE SHARE SHARE on your social media!!!

Subscribe to The World Class Copywriting and Marketing Podcast on Soundwise