
Host: Wang Zongnan
Producer: Liu Chang
Interviewers: Wang Zongnan, Ma Zheng, Wang Dier, Zhao Zhiqing
Guest Liaison: Liu Bowei, Li Xinrui, Zheng Siyuan, Tang Jingyao, Cai Yang
Episode Summary
Recorded on the sidelines of the SCO Media and Think Tank Summit in Zhengzhou, Henan Province, this episode of World Beat brings together voices from across the Shanghai Cooperation Organization to discuss one timely question:
How can media in the Global South claim more agency in a landscape long dominated by Western narratives?
From navigating unequal information flows to building cross-border projects, guests offer a grounded look at cooperation within the SCO—and what it means for the media future of the Global South.
Timeline & Highlights
[01:08] Western-Dominated Media Landscape
“We lack resources and we lack information… They are sipping our mind.”
“They dominate the platforms, the channels, and the media mechanisms…”
[02:26] Building Soft Power and Cultural Bridges
“The most powerful is soft power—small stories, features about culture, education, art.”
“Translation between Arabic and Chinese is key… we must send out the messages we believe in—not just be affected by others.”
[04:12] Inside SCO Media Collaboration
“We have extensive collaboration with Chinese media. With Xinhua, for instance, we share each other’s content across our news terminals, in languages like Spanish and Arabic.… cooperation has room to grow.”
“We fight lies, not people… we co-founded the Global Fact-Checking Network to resist media wars.”
“Co-producing with major Chinese outlets has been financially and creatively beneficial.”
[08:18] A Platform for the Global South
“The Global South can help create a new, more just world order through dialogue and communication.”
“Media should build bridges, share stories in local languages—this is the need of our time.”
“The Global South must be heard… We need to lead, not follow. And we’re ready.”
World Beat is where voices from the Global South meet the global conversation.
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