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Worklog with Shawn Hickman
Shawn Hickman
9 episodes
6 months ago
Building an indie app business is a journey full of challenges, insights, and lessons learned. Worklog is a behind-the-scenes look at my experience designing, developing, and growing Sofa, an iOS app that helps you be more intentional with your downtime. I’m Shawn Hickman—a designer, developer, and indie app creator—sharing my process, what I’m working on, and the hard (and fun) parts of running a solo business. Whether it’s app development, YouTube, marketing, or unexpected lessons along the way, Worklog is an open journal of everything that goes into turning an idea into a sustainable indie business. If you’re an indie maker, aspiring developer, or just curious about the process, tune in—and don’t hesitate to reach out! 👋 https://www.shawnhickman.me/worklog-podcast/
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Technology
Business,
Entrepreneurship
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Building an indie app business is a journey full of challenges, insights, and lessons learned. Worklog is a behind-the-scenes look at my experience designing, developing, and growing Sofa, an iOS app that helps you be more intentional with your downtime. I’m Shawn Hickman—a designer, developer, and indie app creator—sharing my process, what I’m working on, and the hard (and fun) parts of running a solo business. Whether it’s app development, YouTube, marketing, or unexpected lessons along the way, Worklog is an open journal of everything that goes into turning an idea into a sustainable indie business. If you’re an indie maker, aspiring developer, or just curious about the process, tune in—and don’t hesitate to reach out! 👋 https://www.shawnhickman.me/worklog-podcast/
Show more...
Technology
Business,
Entrepreneurship
https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/bd/47/38/bd473871-f595-f637-f352-91ea79281610/mza_16613304840112502866.jpg/600x600bb.jpg
Marketing an Indie App When You’re Starting with Zero Budget
Worklog with Shawn Hickman
14 minutes
10 months ago
Marketing an Indie App When You’re Starting with Zero Budget

In this video, I answer a great question I got on YouTube: How did you approach marketing in the beginning of making an app?

I’ll share what I did when starting out, how my approach evolved over time, and what I’d do differently if I could go back. Whether you’re just starting your indie app journey or looking to improve your marketing strategy, I hope this video gives you some helpful insights!

📺 Watch on YouTube

Chapters

  • (00:00) - Intro
  • (01:32) - What I did in the beginning
  • (06:17) - How it evolved
  • (10:16) - What I would do differently
  • (14:15) - Outro

Links
  • Sofa's Website
  • Download Sofa from the App Store
  • Worklog Podcast Website
  • Shawn's Blog
  • Notion and spreadsheet templates

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Have feedback? Send me an email:
hey@shawnhickman.me

Worklog with Shawn Hickman
Building an indie app business is a journey full of challenges, insights, and lessons learned. Worklog is a behind-the-scenes look at my experience designing, developing, and growing Sofa, an iOS app that helps you be more intentional with your downtime. I’m Shawn Hickman—a designer, developer, and indie app creator—sharing my process, what I’m working on, and the hard (and fun) parts of running a solo business. Whether it’s app development, YouTube, marketing, or unexpected lessons along the way, Worklog is an open journal of everything that goes into turning an idea into a sustainable indie business. If you’re an indie maker, aspiring developer, or just curious about the process, tune in—and don’t hesitate to reach out! 👋 https://www.shawnhickman.me/worklog-podcast/