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Worklog with Shawn Hickman
Shawn Hickman
9 episodes
6 months ago
Building an indie app business is a journey full of challenges, insights, and lessons learned. Worklog is a behind-the-scenes look at my experience designing, developing, and growing Sofa, an iOS app that helps you be more intentional with your downtime. I’m Shawn Hickman—a designer, developer, and indie app creator—sharing my process, what I’m working on, and the hard (and fun) parts of running a solo business. Whether it’s app development, YouTube, marketing, or unexpected lessons along the way, Worklog is an open journal of everything that goes into turning an idea into a sustainable indie business. If you’re an indie maker, aspiring developer, or just curious about the process, tune in—and don’t hesitate to reach out! 👋 https://www.shawnhickman.me/worklog-podcast/
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Technology
Business,
Entrepreneurship
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Building an indie app business is a journey full of challenges, insights, and lessons learned. Worklog is a behind-the-scenes look at my experience designing, developing, and growing Sofa, an iOS app that helps you be more intentional with your downtime. I’m Shawn Hickman—a designer, developer, and indie app creator—sharing my process, what I’m working on, and the hard (and fun) parts of running a solo business. Whether it’s app development, YouTube, marketing, or unexpected lessons along the way, Worklog is an open journal of everything that goes into turning an idea into a sustainable indie business. If you’re an indie maker, aspiring developer, or just curious about the process, tune in—and don’t hesitate to reach out! 👋 https://www.shawnhickman.me/worklog-podcast/
Show more...
Technology
Business,
Entrepreneurship
https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/bd/47/38/bd473871-f595-f637-f352-91ea79281610/mza_16613304840112502866.jpg/600x600bb.jpg
Making an App Is Easy (Well, at First!)
Worklog with Shawn Hickman
15 minutes
9 months ago
Making an App Is Easy (Well, at First!)

In this video, I dive into the realities of building an app: why starting is the easy (and fun) part, and why the real challenge lies in growing and maintaining it over time.

I’ll talk about the excitement of launching a new project, the hurdles you’ll face when life gets busy or progress feels slow, and how setting the right expectations can make all the difference. I’ll share tips on building sustainable systems, celebrating small wins, and staying motivated when you hit technical, emotional, or mental roadblocks.

Whether you’re creating your first app or struggling to keep going, this video is here to remind you to enjoy the process and keep moving forward.

📺 Watch on YouTube

Chapters

  • (00:00) - Intro
  • (00:32) - Starting is easy
  • (03:19) - Setting expectations
  • (04:20) - Patience
  • (05:17) - Work nights
  • (08:26) - You're going to hit walls
  • (09:45) - Celebrate the wins
  • (12:05) - Supportive people
  • (13:31) - Have fun
  • (14:52) - Outro

Links
  • Sofa's Website
  • Download Sofa from the App Store
  • Worklog Podcast Website
  • Shawn's Blog
  • Notion and spreadsheet templates

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Have feedback? Send me an email:

hey@shawnhickman.me

Worklog with Shawn Hickman
Building an indie app business is a journey full of challenges, insights, and lessons learned. Worklog is a behind-the-scenes look at my experience designing, developing, and growing Sofa, an iOS app that helps you be more intentional with your downtime. I’m Shawn Hickman—a designer, developer, and indie app creator—sharing my process, what I’m working on, and the hard (and fun) parts of running a solo business. Whether it’s app development, YouTube, marketing, or unexpected lessons along the way, Worklog is an open journal of everything that goes into turning an idea into a sustainable indie business. If you’re an indie maker, aspiring developer, or just curious about the process, tune in—and don’t hesitate to reach out! 👋 https://www.shawnhickman.me/worklog-podcast/