Deadlines, Launch Mode, and Knowing When to Ship

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Worklog with Shawn Hickman

Shawn Hickman

9 episodes

6 months ago

Building an indie app business is a journey full of challenges, insights, and lessons learned. Worklog is a behind-the-scenes look at my experience designing, developing, and growing Sofa, an iOS app that helps you be more intentional with your downtime. I’m Shawn Hickman—a designer, developer, and indie app creator—sharing my process, what I’m working on, and the hard (and fun) parts of running a solo business. Whether it’s app development, YouTube, marketing, or unexpected lessons along the way, Worklog is an open journal of everything that goes into turning an idea into a sustainable indie business. If you’re an indie maker, aspiring developer, or just curious about the process, tune in—and don’t hesitate to reach out! 👋 https://www.shawnhickman.me/worklog-podcast/

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Technology

Business,

Entrepreneurship

Deadlines, Launch Mode, and Knowing When to Ship

Worklog with Shawn Hickman

59 minutes

7 months ago

Deadlines, Launch Mode, and Knowing When to Ship

In this episode of Worklog, I introduce my new podcast, where I share the journey of building Sofa, an app designed to help you be intentional with your downtime. I talk about why I'm branching into podcasts—both to better understand the podcasting experience I'm building into Sofa and to give listeners another way to enjoy my content. I also share updates on recent Sofa developments like CarPlay, Widgets, Shortcuts, and performance improvements. Lastly, I dive into "Launch Mode," explaining my strategy around deadlines, prioritizing tasks, and managing my workload leading up to a launch.

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Chapters

0:00 Intro

1:24 Small talk

7:34 Worklog Podcast

21:19 What I’ve been working on

40:30 Launch Mode

58:48 Outro

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hey@shawnhickman.me

(00:00) - Intro
(01:24) - Small Talk
(07:34) - Worklog Podcast
(21:19) - What I’ve been working on
(40:30) - Launch Mode
(58:48) - Outro