Ranching is changing — and the future may depend on how we adapt. Today we visit with Chip Kemp with 701X to explore how technology is enhancing tradition. From the million-dollar impact of monitoring livestock, to tackling labor shortages and overhead costs, to the bigger question of keeping the family brand on the gate for the next generation — this conversation digs into why precision agriculture may be the key to doing more with less and building a sustainable future in ranching. #workingranchmagazine #ranchlife #ranching #dayweather #weather #agweather #beef #cows #livestock #cattle #Allflex #Neogen #IngentyBeef #Gelbvieh #TankToad #WorkingRanchRadio #701x #precisionagriculture #ranchtechnology #cattlemanagement #bulls #cattlehealth #herdmanagement #ranchprofits #futureofranching #doingmorewithless #stockmanship #cowcalf