#12 - At the Nexus of Economics & Media Advertising - Brian Weiser

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WORKING MEDIA with Rafael Bracero

Rafael Bracero

12 episodes

2 days ago

"WORKING MEDIA with Rafael Bracero" is the 1st podcast by marketers for marketers in the trenches of creating, running, and tracking breakthrough marketing campaigns at a top practitioner's level. This is not just about what the CMO or C-Suite is up to, but rather about the brand managers, agency account planners, marketing analytics and digital media specialists who work the marketing gears. This podcast is all about how to make YOU a better marketer.

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#12 - At the Nexus of Economics & Media Advertising - Brian Weiser - Founder, Madison & Wall

WORKING MEDIA with Rafael Bracero

48 minutes 17 seconds

1 year ago

#12 - At the Nexus of Economics & Media Advertising - Brian Weiser - Founder, Madison & Wall

OUR GUEST:

Brian Weiser - Founder, Madison & Wall; xCMO at Simulmedia; xGroupeM; xDeutche Bank.

OUR CONVO:

BRIAN WEISER, often called “Madison Avenue’s De Facto Chief Economist” and a highly respected figure in the media and advertising industry. We discussed (taped in June 2023) Upfronts, Newfronts, the WGA strike and the current state of media buying for linear and CTV.

GUEST CONTACT INFO:

brian@madisonandwall.com

NEWSLETTER SIGNUP

https://madisonandwall.com/home