In this episode of the Working in Hockey Podcast, we go behind the scenes with Rob LaLonde, the founder of Buttendz; the game-changing hockey grip company that’s earned the trust of pros, amateurs, and everyone in between.

Rob shares the full story of how a simple frustration with hockey tape led to the creation of a globally recognized hockey brand. From product design and patents to marketing to NHL players, this episode is a deep dive into entrepreneurship in the hockey space.

🏒 Topics Covered:

- How Buttendz first came to be- Turning feedback from players into innovation

- Working with NHL pros and building brand trust

- Lessons in sales, distribution & scaling

- Rob’s advice for anyone looking to launch a hockey product, or business of any kind

This one’s a must-listen if you’ve ever dreamed of turning your idea into a real business in the hockey world.