Inside CCM Hockey’s Global Marketing Strategy with Robert Zaring

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Working in Hockey

28 episodes

1 week ago

Working in Hockey is the single best resource for anyone looking to land a career within the great game of Hockey. Founded in April 2024 by Nick Bowins, Working in Hockey features a free weekly newsletter containing EVERY open job in hockey, booming social media channels with job postings and career advice, and of course a podcast which dives into the various career paths those in the industry have taken. Cohosted by Lukas Georgas, the show has featured guests such as Pavel Barber and Steve Dangle, to professionals working for NHL teams and hockey product companies alike.

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Inside CCM Hockey’s Global Marketing Strategy with Robert Zaring

Working in Hockey

26 minutes 40 seconds

4 months ago

Inside CCM Hockey’s Global Marketing Strategy with Robert Zaring

🎙 In this episode of the Working in Hockey Podcast, Nick & Lukas sit down with Robert Zaring, Vice President of Global Marketing at CCM Hockey, one of the world’s most iconic hockey brands.Robert shares insights on what it takes to market hockey gear and culture around the world, from elite NHL stars to grassroots programs. We dig into the strategy behind CCM’s branding, partnerships, athlete marketing, product launches, and innovation in a competitive global market.💡 Topics Covered:- How CCM approaches athlete partnerships- Marketing hockey to Gen Z and global fans- Innovation in product launches and storytelling, specifically in Women's Hockey and the PWHL- What it’s like leading global campaigns- Robert’s impressive career journeyWhether you're in sports marketing, a hockey fan, or an aspiring industry pro, this episode offers a rare behind-the-scenes look at marketing on a global hockey stage.👉 Don’t forget to like, comment, follow and subscribe for more interviews from the hockey industry!🔔 Subscribe to the podcast: https://www.youtube.com/@WorkingInHockey📩 Weekly hockey jobs newsletter: https://workinginhockey.beehiiv.com/📱 Follow us on Instagram & LinkedIn: @workinginhockey