
In this episode of the Working in Hockey Podcast, hosts Nick Bowins and Lukas Georgas sit down with LUG Sports co-founders, Ray Abramson and Ethan Wright, to explore how they transformed LUG into one of the biggest recreational sports + hockey networks in North America.Topics we cover:- The origin story of LUG Sports- Building a community-driven lifestyle hockey brand- Growing a sports startup from hobby to big business- Lessons in entrepreneurship, sports marketing, and scaling upWhether you're a student athlete, aspiring entrepreneur, or hockey fanatic, this episode offers a behind-the-scenes look at what it takes to build something from scratch, and scale it.