Of all human tools and inventions, few are as essential, complicated and stigmatized as money. In particular, financial technologies and concepts have often spurred growth, investment and powerful advancements around the globe.Maja Lapcevic brings a masterful understanding to the fintech space and these concepts. She is Senior Vice President, Mastercard Foundry Innovation Management & Marketing, where she leads Mastercard Lab’s Global Innovation Programs, the Mastercard Foundry Marketing team including Mastercard Experience Centers, and product portfolios for Data & Services as well as various dedicated innovation relationships. On a fundamental level, her work helps strengthen the trust, credibility and reliability that are essential to a thriving financial system, including helping government representatives learn about emerging technologies like crypto-currencies and NFTs, as well as working with startups globally to grow and scale their business.