Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.
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Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.
In this episode of The Workfluencer Podcast, Rhona Pierce sits down with Sherehan Ross, VP of Marketing at Modus Planning, to talk about the human side of B2B marketing. From viral LinkedIn rants to the chaos of working moms and motherhood, this conversation pulls back the curtain on what it really takes to grow a personal brand, lead with marketing authenticity, and avoid burnout while balancing work and family.
Sherehan explains how “building in public” turned into her most powerful form of content creation, why she believes revenue isn’t a marketing KPI, and how her “3-6-9 plan” transformed her B2B marketing strategy. Together, Rhona and Sherehan unpack the moments every marketer, parent, and creator can relate to — the messy middle, the fear of posting on social media, and learning how to build trust online without losing yourself.
What you’ll learn
How to build a personal brand that attracts opportunity, not burnout
Why authenticity beats perfection in marketing leadership
The truth about motherhood in B2B sales — and why the “balance” myth must go
How to use community-driven branding to build loyalty and connection
What it really takes to go viral on LinkedIn (and why you probably shouldn’t try)
The fine line between relatable rants and meaningful storytelling
CONNECT WITH US:
Sherehan's LinkedIn: https://www.linkedin.com/in/sherehanross/
Rhona's LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
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Workfluencer
Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.
