Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.
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Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.
How to Pay Employee Content Creators Fairly with Cynthia Abbott-Kerr
Workfluencer
35 minutes
1 month ago
How to Pay Employee Content Creators Fairly with Cynthia Abbott-Kerr
Your employees may be your best influencers—but how do you pay them fairly when they start creating content for your brand?
In this episode I sit down with compensation strategist Cynthia Abbott-Kerr, founder of WellPay.ai, to explore how companies can design clear, simple, and fair systems to reward employee content creators. From commission structures and affiliate links to ownership rights and tax considerations,
Cynthia shares practical strategies for building employee-creator programs that actually work.
If you’ve ever wondered whether to pay per post, add stipends, or build commissions tied to store performance, this conversation is your roadmap.
RESOURCES MENTIONED
Visit Wellpay.ai - https://www.wellpay.ai/
Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw
Perceptible Studios: Get your employees to create videos that build trust https://www.perceptiblestudios.com/
CONNECT WITH US:
Connect With Cynthia on LinkedIn: https://www.linkedin.com/in/cynthiawellpay/
Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
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employee content creators, employee advocacy, employee-generated content, fair compensation, creator pay, commission structures, affiliate links, WellPay, Cynthia Abbott-Kerr, Workfluencer podcast, workfluencer, EGC
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Workfluencer
Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.
