Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.
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Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.
How Hung Lee Built Recruiting’s Most Trusted Brand
Workfluencer
25 minutes
2 weeks ago
How Hung Lee Built Recruiting’s Most Trusted Brand
Before “personal brand” became a buzzword, Hung Lee was already doing it—building Recruiting Brainfood into one of the most trusted communities in the industry.
In this conversation, recorded at RecFest USA 2025, Hung and Rhona dig into what it really takes for recruiters to think like media brands: showing up every week, curating with integrity, and letting transparency replace polish.
He shares how an accidental send from the beach in Lisbon made him realize just how much readers depended on his newsletter. Plus, why he believes quantity beats quality, what he looks for in every Brainfood link, and how his “Open Kitchen” approach builds trust without a team.
If you create content around recruiting or employer branding, this episode is a masterclass in consistency and community.
In This Episode:
The Lisbon mishap that proved consistency matters (when his phone blew up overnight)
Hung’s 4-point test for what makes content “Brainfood”
How to curate without gatekeeping
Why recruiters should think like media companies
The “Open Kitchen” philosophy of transparency
Why quantity beats quality for creators
Running a one-person media brand without a team
Thanks to the folks at Teamtailor for letting us film at their booth.
Discover why over 10,000 of the smartest companies in the world use Teamtailor to attract talent and optimize their recruitment https://link.rhonapierce.com/TTRecFest25
RESOURCES MENTIONED
Subscribe to Recruiting Brainfood - https://www.recruitingbrainfood.com/
Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw
Perceptible Studios: Video Podcast Production - https://www.perceptiblestudios.com/
CONNECT WITH US:
Connect With Hung on LinkedIn: https://www.linkedin.com/in/hunglee/
Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
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Workfluencer, Recruiting Brainfood, recruiter media brand, content curation, creator mindset, HR content marketing, Workfluencer Podcast, Hung Lee
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Workfluencer
Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.
