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Work Winning Ways
Gary Williams
24 episodes
7 months ago

Work opportunities with the right kind of clients, Winning those opportunities into the right kind of fees, Ways to retain those clients for the long-term.

This podcast is aimed at anyone who sells business to business services, whether you are an owner or Director of an SME professional/engineering consultancy or someone in a larger firm who has to win work as part of your job, this is for you.

We speak to business leaders and those ‘at the front line’ in the world of construction, engineering consultancy and law and ask them to share their experiences and ideas about what works, and what really doesn’t when growing a professional services business. We discuss strategies and tactics including how to motivate ‘reluctant’ sellers to engage in work-winning thereby unleashing a large, previously hidden salesforce.

There are some great tips and advice in areas such key client management, getting in front of target clients, structuring initial sales meetings, writing winning proposals and so much more.



Hosted on Acast. See acast.com/privacy for more information.

Show more...
Management
Technology,
Business
RSS
All content for Work Winning Ways is the property of Gary Williams and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Work opportunities with the right kind of clients, Winning those opportunities into the right kind of fees, Ways to retain those clients for the long-term.

This podcast is aimed at anyone who sells business to business services, whether you are an owner or Director of an SME professional/engineering consultancy or someone in a larger firm who has to win work as part of your job, this is for you.

We speak to business leaders and those ‘at the front line’ in the world of construction, engineering consultancy and law and ask them to share their experiences and ideas about what works, and what really doesn’t when growing a professional services business. We discuss strategies and tactics including how to motivate ‘reluctant’ sellers to engage in work-winning thereby unleashing a large, previously hidden salesforce.

There are some great tips and advice in areas such key client management, getting in front of target clients, structuring initial sales meetings, writing winning proposals and so much more.



Hosted on Acast. See acast.com/privacy for more information.

Show more...
Management
Technology,
Business
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Why Client Services, Problem Awareness and Understanding is the Key to Success
Work Winning Ways
39 minutes 25 seconds
4 years ago
Why Client Services, Problem Awareness and Understanding is the Key to Success

In this episode of Create, Convert, Retain, Gary shares insights on what Questas does for companies, how the podcast name came about, and why it is so important for client services. This is a real deep dive into everything Gary does in his day to day working life.

KEY TAKEAWAYS

  • Everybody within the company should fully understand the ‘why' of the business. Why does the company exist, and why their role helps fulfil that.
  • Reputation building is about being clear about your purpose, understanding your marketplace, and making enough noise so that your target market is aware of you.
  • Only 3% of our market is ready to buy at any one time. That means the sales people need thick skin because they're going to get a lot of nos. Opportunities can come from well-built relationships that have been developed by everyone in the company.
  • Retaining existing business costs nothing to your marketing budget. Chasing down new leads consumes time and resources. Having a good connection with existing clients and understanding what they will need and when they will need it can create new opportunities.
  • Create, convert, and retain.

BEST MOMENTS 

‘Marketing is about bringing people to our table'

‘Are you problem aware?'

‘One of the most important reasons a client is attracted to a bid is because they understood us and what we need'

‘Inform, Investigate, and Inspire'

 VALUABLE RESOURCES

 Simon Sinek: How great leaders inspire action - Ted Talk

ABOUT THE HOST

Gary Williams has been in sales and marketing his entire career. The past 10 years have been dedicated to helping technically minded non-salespeople become skilled and confident in selling themselves and their services.

CONTACT METHOD

http://linkedin.com/in/garyquestas
https://www.questas.co.uk

Instagram: @bdcoachinghub

 

 

 

 

 

 

 

 

 

Not everyone is a natural salesperson, Find out more on how to improve your sales HERE: https://www.thequestasacademy.com/

This show was brought to you by Progressive Media



Hosted on Acast. See acast.com/privacy for more information.

Work Winning Ways

Work opportunities with the right kind of clients, Winning those opportunities into the right kind of fees, Ways to retain those clients for the long-term.

This podcast is aimed at anyone who sells business to business services, whether you are an owner or Director of an SME professional/engineering consultancy or someone in a larger firm who has to win work as part of your job, this is for you.

We speak to business leaders and those ‘at the front line’ in the world of construction, engineering consultancy and law and ask them to share their experiences and ideas about what works, and what really doesn’t when growing a professional services business. We discuss strategies and tactics including how to motivate ‘reluctant’ sellers to engage in work-winning thereby unleashing a large, previously hidden salesforce.

There are some great tips and advice in areas such key client management, getting in front of target clients, structuring initial sales meetings, writing winning proposals and so much more.



Hosted on Acast. See acast.com/privacy for more information.