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Work Winning Ways
Gary Williams
24 episodes
7 months ago

Work opportunities with the right kind of clients, Winning those opportunities into the right kind of fees, Ways to retain those clients for the long-term.

This podcast is aimed at anyone who sells business to business services, whether you are an owner or Director of an SME professional/engineering consultancy or someone in a larger firm who has to win work as part of your job, this is for you.

We speak to business leaders and those ‘at the front line’ in the world of construction, engineering consultancy and law and ask them to share their experiences and ideas about what works, and what really doesn’t when growing a professional services business. We discuss strategies and tactics including how to motivate ‘reluctant’ sellers to engage in work-winning thereby unleashing a large, previously hidden salesforce.

There are some great tips and advice in areas such key client management, getting in front of target clients, structuring initial sales meetings, writing winning proposals and so much more.



Hosted on Acast. See acast.com/privacy for more information.

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Management
Technology,
Business
RSS
All content for Work Winning Ways is the property of Gary Williams and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Work opportunities with the right kind of clients, Winning those opportunities into the right kind of fees, Ways to retain those clients for the long-term.

This podcast is aimed at anyone who sells business to business services, whether you are an owner or Director of an SME professional/engineering consultancy or someone in a larger firm who has to win work as part of your job, this is for you.

We speak to business leaders and those ‘at the front line’ in the world of construction, engineering consultancy and law and ask them to share their experiences and ideas about what works, and what really doesn’t when growing a professional services business. We discuss strategies and tactics including how to motivate ‘reluctant’ sellers to engage in work-winning thereby unleashing a large, previously hidden salesforce.

There are some great tips and advice in areas such key client management, getting in front of target clients, structuring initial sales meetings, writing winning proposals and so much more.



Hosted on Acast. See acast.com/privacy for more information.

Show more...
Management
Technology,
Business
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Cross Selling in the World of Professional Services
Work Winning Ways
21 minutes 11 seconds
3 years ago
Cross Selling in the World of Professional Services

In the world of professional services and engineering consultancy services, cross selling is the Holy Grail. Organisations think it's easy, but in this episode of Work Winning Ways, you'll find out why it's very difficult. Join Gary Williams as he discusses why cross selling is important, how it's done, and what are the obstacles to overcome. 

 

KEY TAKEAWAYS

  • In so many jobs you need to be able to encourage, motivate, and persuade clients to work with you and influence others to do so. Word of mouth is one of the best tools at your disposal. 
  • 80% of your clients buy 20% of the products you sell. 
  • It's 6 times cheaper to sell to existing clients then try to find new ones. 
  • Don't push a hard sell for products and services your client or prospective client doesn't need. It will essentially just annoy them at the end of the day. 
  • Start with ‘why'. Why does your client want your service in the first place. It has to help them with an objective or goal, if there is no strong ‘why' then the client is unlikely to buy multiple products from you. 
  • You have to show added value to convince the client to put more eggs in your basket. Why should they choose you over other service providers?
  • Being a trusted advisor means that you have the competence, but this is just one aspect. The other aspects are knowing how your client likes to work, you also need knowledge of their world, and finally having a genuine interest in them, their objectives and challenges.

 

BEST MOMENTS

 

‘Bad cross selling is the kind that makes our clients cross' 

‘How is about being proactive and curious' 

‘You need to build a bank of good deeds for it to be reciprocated'



EPISODE RESOURCES 

 

Questas Academy

 

Start With Why



ABOUT THE HOST

Gary Williams has been in sales and marketing his entire career. The past 10 years have been dedicated to helping technically minded non-salespeople become skilled and confident in selling themselves and their services.


http://linkedin.com/in/garyquestas

https://www.questas.co.uk

Instagram: @bdcoachinghub

Not everyone is a natural salesperson, Find out more on how to improve your sales HERE: https://www.thequestasacademy.com/

This show was brought to you by Progressive Media



Hosted on Acast. See acast.com/privacy for more information.

Work Winning Ways

Work opportunities with the right kind of clients, Winning those opportunities into the right kind of fees, Ways to retain those clients for the long-term.

This podcast is aimed at anyone who sells business to business services, whether you are an owner or Director of an SME professional/engineering consultancy or someone in a larger firm who has to win work as part of your job, this is for you.

We speak to business leaders and those ‘at the front line’ in the world of construction, engineering consultancy and law and ask them to share their experiences and ideas about what works, and what really doesn’t when growing a professional services business. We discuss strategies and tactics including how to motivate ‘reluctant’ sellers to engage in work-winning thereby unleashing a large, previously hidden salesforce.

There are some great tips and advice in areas such key client management, getting in front of target clients, structuring initial sales meetings, writing winning proposals and so much more.



Hosted on Acast. See acast.com/privacy for more information.