As your business grows, you’ll deal with more people, and managing those relationships becomes key. A good CRM helps you organize and maintain those connections, whether they’re clients, prospects, or future partners.  In this episode, I break down everything you need to know about CRMs — what they are, why they exist, and how to use them. I’ll explain why strong relationships can often matter more than skill or value alone, and how a proper CRM system keeps you winning in business. Show Notes:  [02:54]#1 CRM is any software that allows you to manage the context, the relationships, the communications that you have with other people.  [09:41]#2 The point of a CRM is to keep your communications organized.  [18:48]#3 The most important thing any human being can do when dealing with other humans, whether in business or not, is to be consistent and thorough in your communication.  [25:00]Recap Next Steps --- 🎓 Work On Your Game University Get structured, get paid → WorkOnYourGameUniversity.com 📲 Get Dre’s #DailyMotivation Text → 305.384.6894 (or http://www.DreAllDay.com/text) 📧 Dre’s Daily Emails (Free) Clarity. Strategy. Execution. → WorkOnMyGame.com 🤖 Chat with DreGPT 🤖🔥  AI that thinks like Dre → DreAllDay.com/AI 📚 Claim Your Free Books The Third Day → ThirdDayBook.com Mirror Of Motivation → MirrorOfMotivation.com Sales Discipline System → SalesDisciplineBook.com Overseas Basketball Blueprint → BallOverseas.com How To Play As Well As You Practice → HoopHandbook.com/Free 🎧 Free Audiobooks The Third Day → ThirdDayBook.com/audible Mirror Of Motivation → MirrorOfMotivation.com/audible 💵 Support the Show CashApp → Cash.app/$DreBaldwin PayPal → https://www.paypal.biz/workonyourgame  📱 Connect with Dre Instagram → Instagram.com/DreBaldwin TikTok → TikTok.com/@WorkOnYourGame YouTube → YouTube.com/DreAllDay Twitter / X → X.com/DreAllDay Facebook → Facebook.com/WorkOnYourGameUniversity 🎙 All Episodes + Archive → WorkOnYourGamePodcast.com