In this Work in Progress episode, Nicole Engelmann talks with Paulina Folaron about creating authentic sales and marketing messages, connecting deeply with your audience, and why audience size doesn’t define impact. They cover the must-have elements for your website, the power of email lists, and why email marketing will outlast trends on Instagram, TikTok, or other platforms. If you’re tired of mixed marketing advice and want strategies that protect your energy while building long-term growth, this episode is for you.
Host & guest info:
Nicole Engelmann
Nicole is a London-based personal branding photographer and videographer, working with small business owners and creatives across the UK and beyond. She’s here for the camera-shy, the visibility-dodgers, and the “I’m not photogenic” crowd - turning nerves into magic with scroll-stopping visuals that feel so you. Whether it’s in the streets of London or on a retreat in Ibiza, she’s got your best angles (and your brand) covered.
Nicole's website: www.londonbrandingphotos.com
Follow Nicole on Instagram: www.instagram.com/londonbrandingphotos
Connect on LinkedIn: www.linkedin.com/in/nicole-engelmann
Sign up to her newsletter: www.londonbrandingphotos.com/newsletter
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Paulina Folaron
Paulina Folaron is a Digital Marketing & Operations Consultant, cat mum, and self-proclaimed kitchen witch. Helping biz owners find the method in the madness.
Website: https://paulinafsolutions.com/link-in-bio
Email List: Join via the link in bio above.
Email First Free Masterclass (also first link): Learn how to put email at the heart of your marketing and build trust with your audience — the only way for sales to happen, all without content burnout.