In this follow-up episode of Work in Progress, host Nicole Engelmann sits down with Tania Chakraborti to dive into the art of crafting a message that resonates with your ideal clients. They explore how to structure a website that speaks to your audience, the power of storytelling in building a personal brand, and how to tailor your marketing strategy to different client types. Whether you're just starting out or looking to refine your messaging, this conversation offers actionable insights to help you connect with the right people and grow your business.
Host & Guest Info:
Nicole Engelmann
Nicole is a London-based personal branding photographer and videographer, working with small business owners and creatives across the UK and beyond. She’s here for the camera-shy, the visibility-dodgers, and the “I’m not photogenic” crowd - turning nerves into magic with scroll-stopping visuals that feel so you. Whether it’s in the streets of London or on a retreat in Ibiza, she’s got your best angles (and your brand) covered.
Nicole's website: www.londonbrandingphotos.com
Follow Nicole on Instagram: www.instagram.com/londonbrandingphotos
Connect on LinkedIn: www.linkedin.com/in/nicole-engelmann
Sign up to her newsletter: www.londonbrandingphotos.com/newsletter
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Tania Chakraborti
Tania Chakraborti is a marketing and messaging strategist and the founder of Bravebird. She helps solo founders and service-based businesses sharpen their positioning, refine their voice, and build website messaging that truly connects – and converts.
Tania is also a commended creative writer (Orwell Society Dystopian Fiction Prize, 2020) and has published articles in The Guardian, The Chronicle, Artrunner Magazine and more. This creative background shapes how she approaches brand storytelling, structure, and voice.
Check out Tania's work:
https://taniabravebird.gumroad.com/l/say-it-right
https://www.instagram.com/tania.bravebird/
