RELENTLESS value delivery, CRINGE LinkedIn takes and why HUMAN AUTHENTICITY always wins

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WORK IN PROGRESS

Wes Botman, Ian Piepenbrock

22 episodes

6 days ago

WORK IN PROGRESS is a raw, unfiltered look at the grind of building and scaling in tech and services. Hosted by founders Ian Piepenbrock and Wes Botman, it’s for those in the trenches—still learning, still failing, still pushing. Each episode dives into the reality of running a business: the wins, the losses, and the lessons earned through hard work and constant experimentation. If you’re scaling, building, or just obsessed with the process, WORK IN PROGRESS delivers insights from founders in it, day in and day out.

Entrepreneurship

Business

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All content for WORK IN PROGRESS is the property of Wes Botman, Ian Piepenbrock and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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RELENTLESS value delivery, CRINGE LinkedIn takes and why HUMAN AUTHENTICITY always wins - Episode 9

WORK IN PROGRESS

1 hour 10 minutes 24 seconds

10 months ago

RELENTLESS value delivery, CRINGE LinkedIn takes and why HUMAN AUTHENTICITY always wins - Episode 9

In this episode of WORK IN PROGRESS, Ian and Wes navigate the highs and lows of running productized agencies and building systems that never skip a beat. From dissecting LinkedIn's "gray mass of mediocrity" to unveiling Noco's refined 2025 service offerings, the conversation touches on authenticity, content strategy, and the delicate balance between grind culture and scaling sustainably. This episode also covers: - The fatigue of fragmented work and the power of weekly routines. - Exploring parallels between B2B SaaS startups and productized agencies. - How Noco is doubling down on value with three core service pillars: Build, Optimize, Amplify. - LinkedIn rants and the future of digital authenticity in a post-AI world. A must-listen for founders, agency leaders, and anyone obsessed with systemized growth and creative performance. Chapters: (0:00) Intro: Year-End Sprints & Business Updates

(2:30) Reflections on 2023: Challenges & Lessons Learned

(6:00) Content Systems: Building Consistency & Avoiding Writer’s Block

(9:30) The Power of Never Skipping a Beat

(12:00) Burnout & The Importance of Systems for Focus

(14:40) The Role of Creativity & Scheduling Time to Think

(17:00) ELI5’s Focus on Productivity Tools & AI Solutions

(20:30) Problem-Solving as the Key to New Opportunities

(23:50) Personal Branding: Finding Your Voice in a Crowded Space

(26:40) The Rise of Authentic Content in the AI Era

(30:10) Physical Events & The Future of Authentic Media

(35:00) Noco’s Value Delivery Framework & Service Offerings for 2025

(41:30) Building, Optimizing, Amplifying: Noco’s New Approach

(46:00) Scaling Productized Services for Creativity & Efficiency

(52:00) LinkedIn’s Flaws & The Need for Recruitment Disruption

(1:08:00) Closing Thoughts: LinkedIn Cringe & Holiday Wishes The WORK IN PROGRESS podcast hosted by Ian Piepenbrock and Wes Botman, two founders who are scaling and refining their businesses every day. Wes Botman is founder and CEO at ⁠⁠Eli5⁠⁠ (https://eli5.io), a software studio making complex ideas simple and accessible. Ian Piepenbrock is CEO at ⁠⁠Noco⁠⁠ (https://noco.agency), an agency dedicated to helping B2B SaaS and tech companies grow through strategic web design and branding. Watch/listen on Spotify: https://open.spotify.com/show/2cOqBRMjjgcXKSDDIboKrt?si=6990da66e09e4ef2 Follow us on X for more raw insights, thoughts, and a good dose of founder reality: Wes: ⁠⁠@wesbotman⁠⁠ (https://x.com/wesbotman) Ian: ⁠⁠@lamswolprins (https://x.com/lamswolprins)