Recruiting BANGER designers, Audience Building, Noco's CRO focus and the EU Worm Diet

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/0f/1e/42/0f1e4298-c087-d39c-2e12-f70ca5d3de94/mza_17050667941820385462.jpg/600x600bb.jpg

WORK IN PROGRESS

Wes Botman, Ian Piepenbrock

22 episodes

6 days ago

WORK IN PROGRESS is a raw, unfiltered look at the grind of building and scaling in tech and services. Hosted by founders Ian Piepenbrock and Wes Botman, it’s for those in the trenches—still learning, still failing, still pushing. Each episode dives into the reality of running a business: the wins, the losses, and the lessons earned through hard work and constant experimentation. If you’re scaling, building, or just obsessed with the process, WORK IN PROGRESS delivers insights from founders in it, day in and day out.

Entrepreneurship

Business

RSS

All content for WORK IN PROGRESS is the property of Wes Botman, Ian Piepenbrock and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/42264917/42264917-1739192717491-7b8596eaca50e.jpg

Recruiting BANGER designers, Audience Building, Noco's CRO focus and the EU Worm Diet - Episode 15

WORK IN PROGRESS

41 minutes 17 seconds

8 months ago

Recruiting BANGER designers, Audience Building, Noco's CRO focus and the EU Worm Diet - Episode 15

In this episode of WORK IN PROGRESS, Ian and Wes tackle the hiring struggle in design, new AI-powered updates in Webflow, and a regulation allowing insect protein in food. A mix of practical insights, rants, and some well-earned laughs:The Designer Hiring Crisis – Why is it so hard to find designers with good taste? Ian and Wes discuss the massive gap between applications and actual talent.AI in Design and Development – Webflow’s new Figma-to-Webflow update and how it changes handovers for design teams.The Power of Personal Branding in Hiring– Why building an audience is the best long-term hiring strategy.Bug Protein in Your Food? – A new EU regulation allows mealworms in everyday food. Ian and Wes aren’t having it.Building for the Future – The Noco team continues to push CRO-driven web development, and Wes reflects on Eli5’s hiring spree.

A high-energy episode mixing frustration, strategy, and a touch of conspiracy.Timestamps:(0:00) Intro & Banter (2:00) Hiring Designers & The Struggle (9:00) What Makes a Great Designer? (Can Taste Be Trained?) (15:00) The Power of Personal Branding in Recruiting (24:20) The EU’s Food Regulation (Mealworms in Food) (29:00) Noco’s CRO Strategy & Productized Growth (33:00) Webflow’s AI-Powered Figma Integration (37:00) Hackathons, AI Tools & The Future of No-Code (40:00) Closing Thoughts & Outro The WORK IN PROGRESS podcast hosted by Ian Piepenbrock and Wes Botman, two founders who are scaling and refining their businesses every day.Wes Botman is founder and CEO at ⁠⁠Eli5⁠⁠ (https://eli5.io), a software studio making complex ideas simple and accessible.Ian Piepenbrock is CEO at ⁠⁠Noco⁠⁠ (https://noco.agency), an agency dedicated to helping B2B SaaS and tech companies grow through strategic web design and branding.Watch/listen on Spotify: https://open.spotify.com/show/2cOqBRMjjgcXKSDDIboKrt?si=6990da66e09e4ef2Follow us on X for more raw insights, thoughts, and a good dose of founder reality:Wes: ⁠⁠@wesbotman⁠⁠ (https://x.com/wesbotman)Ian: ⁠⁠@lamswolprins (https://x.com/lamswolprins)