From Amsterdam to Austin: SaaS Growth, CRO and Sales Funnels

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WORK IN PROGRESS

Wes Botman, Ian Piepenbrock

22 episodes

1 week ago

WORK IN PROGRESS is a raw, unfiltered look at the grind of building and scaling in tech and services. Hosted by founders Ian Piepenbrock and Wes Botman, it’s for those in the trenches—still learning, still failing, still pushing. Each episode dives into the reality of running a business: the wins, the losses, and the lessons earned through hard work and constant experimentation. If you’re scaling, building, or just obsessed with the process, WORK IN PROGRESS delivers insights from founders in it, day in and day out.

Entrepreneurship

Business

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All content for WORK IN PROGRESS is the property of Wes Botman, Ian Piepenbrock and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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From Amsterdam to Austin: SaaS Growth, CRO and Sales Funnels - Episode 21

WORK IN PROGRESS

41 minutes 1 second

5 months ago

From Amsterdam to Austin: SaaS Growth, CRO and Sales Funnels - Episode 21

From Amsterdam to Austin. From Bitterbal to Brisket. From Seed-stage to Unicorn.In this episode, Ian and Wes dive into what it really takes to scale a modern SaaS agency. They explore why “boring” businesses are winning, how Noco is evolving with CRO subscriptions and funnel services, and why in-person still matters—even in a remote-first world. Plus, an inside look at Eli5’s new AI tools and their upcoming Texas trip.Timestamps

(0:00) Why “boring” businesses might be smarter than SaaS

(5:27) What’s actually boring: screen work vs. building stuff

(9:35) How Noco’s subscriptions are built for compounding value

(14:42) Adding CRO & funnel services: what’s working, what’s next

(22:36) Eli5’s internal lab: AI tools for private equity & beyond

(30:12) Building a public index of top product studios

(33:07) Why we're going to Austin (and why it matters)

(38:45) In-person still beats remote—if you want long-term trust

(40:25) Wrapping up: pendulums, parenthood, and the next episodeThe WORK IN PROGRESS podcast hosted by Ian Piepenbrock and Wes Botman, two founders who are scaling and refining their businesses every day.Wes Botman is founder and CEO at ⁠⁠Eli5⁠⁠ (https://eli5.io), a software studio making complex ideas simple and accessible.Ian Piepenbrock is CEO at ⁠⁠Noco⁠⁠ (https://noco.agency), an agency dedicated to helping B2B SaaS and tech companies grow through strategic web design and branding.Watch/listen on Spotify: https://open.spotify.com/show/2cOqBRMjjgcXKSDDIboKrt?si=6990da66e09e4ef2Follow us on X for more raw insights, thoughts, and a good dose of founder reality:Wes: ⁠⁠@wesbotman⁠⁠ (https://x.com/wesbotman)Ian: ⁠⁠@lamswolprins (https://x.com/lamswolprins)