In this episode of WORK IN PROGRESS, Ian and Wes dive into a rollercoaster of topics ranging from the challenges of running a direct-to-consumer (DTC) brand to the systemic issues within Europe's tech landscape. Wes opens up about the ups and downs of his DTC furniture brand, Selé, revealing valuable lessons on delegation, operations, and branding. The conversation then shifts to a candid critique of Europe's innovation stagnation, comparing it to the accelerating tech dynamism in the U.S.
This episode also touches on:
A must-listen for entrepreneurs, technophiles, and anyone curious about the intersection of business, technology, and culture.
(0:00) Intro & Wes’s Morning Routine
(2:30) The Story Behind Selé: A DTC Furniture Brand
(8:00) Lessons Learned: Delegating Too Early
(12:30) Operational Challenges in DTC
(18:00) Finding the Right Production Partner
(22:00) Marketing Strategies for DTC Brands
(27:00) Tech & Branding: OpenAI vs. Claude
(35:00) Why Europe’s Tech Sector Is Falling Behind
(43:00) The Future of Europe’s Innovation Landscape
(50:00) Balancing Remote Work and Productivity
(1:02:00) Reflecting on Leadership in Productized Agencies
(1:04:00) Closing Thoughts: Lessons for Entrepreneurs
The WORK IN PROGRESS podcast hosted by Ian Piepenbrock and Wes Botman, two founders who are scaling and refining their businesses every day. Wes Botman is founder and CEO at Eli5 (https://eli5.io), a software studio making complex ideas simple and accessible. Ian Piepenbrock is CEO at Noco (https://noco.agency), an agency dedicated to helping B2B SaaS and tech companies grow through strategic web design and branding. Watch/listen on Spotify: https://open.spotify.com/show/2cOqBRM... Follow us on X for more raw insights, thoughts, and a good dose of founder reality: Wes: @wesbotman (https://x.com/wesbotman) Ian: @lamswolprins (https://x.com/lamswolprins)
