You finally land a meeting to pitch your big idea—and watch faces glaze over faster than a Teams outage. Turns out the idea isn’t the problem; the delivery is.
In this episode of Work in Progress, Courtney Jennings-Hope and co-host Larone Ellison break down corporate storytelling that actually moves the room:
Hook → Context → Ask: the three-beat formula that keeps busy execs listening.
“Pre-comms”: drop links and background before the meeting so your pitch can stay crisp.
Brevity without buzzwords: why shorter sentences = bigger influence.
Stop winging it: record yourself, trim the fluff, and own the pause when nerves hit.
Listen for the real-world examples (and mishaps) that prove facts alone don’t sell—stories do. When the meeting ends, you’ll know exactly how to frame ideas, set the scene, and close the deal.
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